ASK Dress Boutique is excited to announce our upcoming Mother of the Bride/Groom event!  Come in from October 24th thru November 11th to find your Perfect Dress! Whether you are a Mother of the Bride, Mother of the Groom, Mother of the Wedding, or a Grandmother of the Bride or Groom, you will want to look and feel your best on the day of the wedding!  ASK Dress Boutique has a wide selection of dresses to fit your personal style on that special day.

What to Expect at the Event

Our Mother of the Bride/Groom Event will showcase gorgeous dresses from the designers Alyce Paris, Montage by Mon Cheri, and Elegance by the House of Wu. During the event we will have fun promotions for each week to celebrate you, the Mother or Grandmother of the Wedding. No appointments are necessary to shop during our event. Our staff cannot wait to help you find the perfect dress for the special day!

Now lets talk a little about the featured designers and dresses at the event!

Alyce Paris

Alyce Mother of Bride BlogAlyce Paris’s mission is to dress up those who dare to pursue never-ending dreams.  Since 1967, they have brought beauty to women inclusive of sizes 000-32, one special occasion at a time. Alyce’s consistently relevant dresses endow a pretty, feminine look for the milestone rites of passage such as mothers of the bride or groom. To that end, they are committed to maintaining the highest standards of hand-crafted design, quality, and service.

Make heads turn in Alyce Paris timeless wedding guest dresses if you’re looking for flattering mother of the bride dresses that are not frumpy. Most styles are available in all shapes and sizes for any size mother of the wedding seeking the perfect fit.  Their chic, simple mother of the bride dresses with modern long sleeves, formal wide leg jumpsuits, and new knee length cocktail dresses are featured in classic colors to complement the bridal party.  Long dresses featuring capelets, lace, one shoulder maxi dresses and more are all found at Alyce! We have been carrying Alyce Paris dresses at ASK Dress Boutique since the day we opened for business in January of 2017.


Montage Mother of Bride BlogIvonne Dome designs the Montage by Mon Cheri special occasion line with the sophisticated, fashion-forward mother in mind. Offering a wide selection of full-length chic formal dresses in silk chiffon, silky crepe, taffeta, lace, shantung satin, and organza, Montage provides styles for both informal and formal affairs. Many styles are available with matching jackets or shawls for ultimate versatility. Its expansive variety, becoming fit, and stylish design deem Montage the leader in Mother of the Wedding dress collections. The Montage brand has proven to be a sought-after designer at ASK Dress Boutique since we started carrying these stunning dresses in March of last year. 


Elegance by the House of Wu

Elegance Mother of Bride BlogChristina Wu Elegance provides a gorgeous lineup of figure-flattering and fashion-forward designs. You won’t be able to get enough of the silhouettes, available color options and dramatic embellishments. Any in-stock dress by Elegance will be 25% off! These beautiful styles are for in-store purchase only and can not be special ordered in different sizes or colors during the event.


How to Shop the Event

No appointments are required to attend this amazing event. Shop during our regular business hours: Tuesday thru Friday 11 a.m. – 6 p.m., Saturday 10 a.m. – 3 p.m. Please contact us with any questions about this event. Our staff at ASK Dress Boutique can’t wait to help you find your Perfect Dress!

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